ABout us
Our Story
Timeless Australian Style with Family Values at its Heart
Since 1986, SEE SAW has been creating beautiful womenswear as a 100% Australian family-owned and operated wholesaler, now proudly based on Queensland’s Sunshine Coast.
Born from one of Australia’s original heritage clothing companies, SEE SAW is today run by the second generation of our family. This generational knowledge gives us a unique foundation – combining decades of manufacturing, importing and quality expertise with fresh seasonal creativity that evolves with modern Australian women. We’re driven by a simple belief: fashion should make everyone feel good – not just the wearer.
We are proudly 100% Australian owned and we are strong advocates of supporting local business.
We thank you and appreciate you for choosing See Saw and hope you enjoy wearing our label as much as we do.
Amy, John & Hayley
OUR COLLECTIONS
We release two carefully curated ranges each year—Spring/Summer and Autumn/Winter—available exclusively through select local boutiques across Australia and the UK via our indent wholesale model.
This approach allows us to maintain quality – we produce only what is ordered, reduce waste, and strengthen relationships and brand with our retail partners, who we treat as extensions of the See Saw family.
OUR DESIGN PHILOSOPHY
Every piece is designed to be effortlessly wearable, beautifully fitted, and timelessly elegant. We create clothing enriched with playful colour palettes that help women feel both stylish and comfortable. But feeling good goes beyond the fit—we're committed to using premium natural fibres like linen, cotton and merino wool, sourced from communities that value fair working conditions and ethical practices.
A Love for Natural Fibres
From day one, See Saw was different. The family has a passion for natural, premium quality yarns and fibres—Australian merino wool, French linen, premium cotton—that shaped our identity. These weren't just materials, they were a commitment to quality, comfort, and environmental consciousness rooted in generations of garment manufacturing wisdom.
These natural fibres suit our Australian climate perfectly, providing breathability, draping elegantly, and aging beautifully. The See Saw lady has always appreciated and loved this authentic approach to fashion.
OUR VALUES
We're a garment business, but at our core, we're a people business. Our entire network—from the designers and makers to retail partners to our team—is built on relationships with partners who share our values of family, trust, knowledge, respect, and dependability.
MEET THE TEAM
Our talented team brings together decades of experience in design, production, sales, and operations.
John Wilson - Founder
Hayley Wilson - Design and Brand Director
Amy Van Langenberg - Operations Director
Natasha Doughty - NSW Sales Manager
Lynne Turner - QLD Sales Manager
Wiko Tan - Production Manager
Glen Wilson - Warehouse Manager
Peter Wilson - Warehouse Assistant
Melissa Potma - Customer Service and Marketing
We're also proud to work with our experienced sales agents who play a very important role in our DNA:
Curran Showrooms (VIC), John Appleby (SA), and Zowie Calvert (WA). Visit our showrooms page to learn more.