Since 1986, SEE SAW has been creating beautiful womenswear as a 100% Australian family-owned and operated wholesaler, now proudly based on Queensland’s Sunshine Coast.

Born from one of Australia’s original heritage clothing companies, SEE SAW is today run by the second generation of our family. This generational knowledge gives us a unique foundation – combining decades of manufacturing, importing and quality expertise with fresh seasonal creativity that evolves with modern Australian women.

Our Collections We release two carefully curated ranges each year – Spring/Summer and Autumn/Winter – available exclusively through select local boutiques across Australia and the UK via our indent wholesale model.

Our Design Philosophy Every piece is designed to be effortlessly wearable, beautifully fitted, and timelessly elegant. We create clothing enriched with playful colour palettes that help women feel both stylish and comfortable. But feeling good goes beyond the fit – we’re committed to using premium natural fibres like linen, cotton and merino wool, sourced from communities that value fair working conditions and ethical practices.

Our Values As a family business, we treat our suppliers, retail partners and team like family. Tea and biscuits are always ready at our office, because we believe that genuine relationships are the heart of good business.

We’re driven by a simple belief: fashion should make everyone feel good – not just the wearer.

Proudly 100% Australian owned and supporting local business.